Companies shouldn't underestimate podcasts on social media! They are the best for target audiences
- Oct 6, 2019
- 2 min read
By India Mayer
Apparently, podcasts can make a person smarter, did you know that? Combined with learning and personal growth this popular trend is giving people the chance to listen to captivating ideas and real-life conversations. On the go, anywhere around the world. Making multi-tasking easier. Why wouldn’t you do one for your business?..
Why Podcasts are engaging to their target audience on social media
Podcasting have gained a vast success over the years and is great for companies whom are engaging with their target audience on social media. A podcast is classified as digital audio files, located online for downloading to your mobile device or computer. These files contain a person talking about a particular topic or theme, like a business or a sport (Thepodcasthostcom, 2019).
Now a day’s podcasts are so popular on social media because we live busy lives with very little free time. Podcasts give people the chance to listen in on interesting topic’s and teachings, giving them the chance to grow. Now known as the ‘new talk radio’. Most people will listen to podcasts whilst driving in the car or wearing headphones on the street.
Businesses should be made aware of how amazing podcasts can be to improve their prospects, as they are a powerful marketing tool at such easy disposal. (Smallbiztrendscom, 2017)
Benefits of podcasts
Let’s your target audience absorb your content in a new and interesting way (on the go)
Provides Valuable Market Research
Highly Engaging: A survey conducted by smallbiztrends says that podcast listener (300,000 people), found that 63% that heard the talk responded by buying the product, that was promoted. This indicates that podcasts can be used to engage the audience and influence their buying decisions positively.
Easier and cheaper then creating videos
Reaches more people and potential customers
Builds and maintains a better relationship with your audience (Smallbiztrendscom, 2017)
How much money can be made from a podcast? Now known as a lucrative job, the sum can range from $50,000 per episode, if its popular (Nagy, 2019).
Most businesses have already realised the great value there is to have a podcast, for their marketing strategies. Don’t be the last to realise, start up one now for your business and let your target audience engage into an intriguing and fun topic.
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