The Hottest Trends of 2019 of Social Media Marketing

By India Mayer

Social media is constantly changing at rapid pace with new trends and ideas. For a business to succeed in such a world they need to stay current with trends if they want to have a competitive advantage in such a busy/digital marketplace.

Influencer Marketing is number 1: The rising of Micro and Nano influencers

Influencer Marketing isn’t a new thing and now it’s the most popular social media marketing trend today. By involving businesses in partnerships with social media influences, there is a great advantage to reaching consumers who trust their idols (Standberry, 2019).

Unfortunately, well known influences cost a fortune. This is why Micro-influencers have surfaced and they are now the rage. Yes, these people might not reach millions, but they have a strong influence on their own followers, of roughly under 100k. These people can be perfect for your brand even if they are only reaching 35k people, because your target audience idolises them.

The trend of Nano-influencers has also had great success, up to 10k followers. Besides the small number of followers, they have a great influence of them, either by their post content and passion (Litsa, 2018).

When choosing an influencer for your brand, look at these statistics first- See below.

- Nano influencers have the highest engagement rate at 4.4% on Instagram and are also the winners garnering an engagement rate of 6.7% on YouTube (Standberry, 2019).

Both these types of influences don’t require a big budget to work with them.

Live Streaming and Video

Nowadays, social media is using less and less written text and replacing it with video content to create a more easy and human connection.

This trend cannot be ignored by business owners, instead they should focus on doing more live streaming/updates and video marketing.

- 43% of users on social media want to see more video content from the promoters.

- 67% of users will purchase a ticket for an event after watching a small live video/ trailer for the event. (Tripathi, 2019)

What makes videos successful?

⁃ create excitement

⁃ engage with fans and followers

⁃ more exclusive content

⁃ If live consumers can ask questions and post in real time.

Stories - Snapchat and Instagram

Stories are everywhere! Such as Instagram, Snapchat, Facebook, YouTube, and LinkedIn. The 24-hour video is so popular, there is currently over 400 million people consuming Stories on a daily basis, on just Instagram alone.

What makes stories successful?

⁃ They’re engaging

⁃ They are short and sweat

⁃ Easy to create and fun

⁃ No editing needed

Stories are such a trend for businesses on Instagram and snapchat because it allows users to include filters, stickers, design polls, text, illustrations and whilst doing so businesses can collect data on their audiences.

If you are a business owner trying to expand within the world of social media, they need to know the hottest trends of 2019!